C-levels agree to play a game where entrepreneurs will break almost all the rules.
Several pain points are discovered. One idea is validated with strong analytics. Corporates' assets are ready to be shared.
The prototype is built, as cheap and fast as possible. Intensive user tests are conducted to improve the product. First customers are buying, or the product is killed asap.
Real entrepreneurs are hired as founders (CEO, CTO, COO). The advisory board is set up. The capital is shared among the corporation, the founders and 321founded.