Qu'est-ce que la Blue Ocean Strategy ?
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La Blue Ocean Strategy est une approche de marketing et de stratรฉgie d'entreprise qui consiste ร crรฉer un nouvel espace de marchรฉ ("ocรฉan bleu") non contestรฉ, plutรดt que de concurrencer dans un marchรฉ existant saturรฉ ("ocรฉan rouge").
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