TOP 11 Web 3 projects launched by large companies

Based on our experience with Stables, created jointly with the PMU, we identified 4 key success factors 🎯 for the launch of a Web3 project operated by a corporate.

1. Think global and long-term value

The added value of NFTs must be part of the brand's overall strategy by creating bridges between core business and Web3 virtual world (both thrive in the long term). Blockchain is a means, not an end. The pure speculative side will not allow creating a 'hype' in the long term.

2. Placing the community at the center to co-build

The quality of the relationship with the community is key, transparency and co-construction make the difference. You must agree to really co-pilot the construction of your strategy and your product. Marketing plans that were entirely drawn up before a project began have no place here.

3. Surround yourself with those who know how to do it

The team leading the project must be made up of Web3 enthusiasts, but also and above all entrepreneurial profiles. As with any emerging market, the magic recipe does not yet exist. Everything must be invented at each stage, without a safety net. Few people already have the experience curve that will allow them to aim right when choosing the blockchain, writing the white paper, or defining the conditions of the drop, etc.It may seem contradictory for companies to embark on such projects now. However, they provide great use cases and solid assets that contribute greatly to the success of a project.

4. Creating a new space to operate

To attract rare talents and operate in a different way, it is necessary to create an ad hoc structure at the body. This is in order to offer a space of freedom to the project, even if mixed governance ensures the control of the activity.

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porsche launched an NFT project in 2022 on the Ethereum blockchain. Customers were able to buy these unique tokens for a price of €1500 each, with a total of 7,500 coins in circulation. So far, 32% of the stock has been sold, generating a total of €3,544,500 in revenue.

Lacoste also launched an NFT project in 2022 on the Ethereum blockchain. The original selling price was €130 per token, with a total of 11,200 coins in circulation. The entire stock was sold, generating a total income of €1,456,000.In 2023,

PMU launched with 321founded an NFT project on the Tezos blockchain. The original sale price was €99 per token, with a total of 6,666 coins available. All of the stock was sold, which generated a total of €659,934 in revenue.

Roland-Garros launched an NFT project in 2022 on the Polygon blockchain. Customers were able to buy tokens for a price of €200 each, with a total of 5,000 coins available. So far, 61% of the stock has been sold, generating a total of €608,400 in revenue.

Renault launched an NFT project in 2022 on the Ethereum blockchain. Customers were able to buy tokens for a price of €100 each, with a total of 1,972 coins available. All of the stock was sold, generating a total income of €197,200.

Partouche launched an NFT project in 2023 on the Ethereum blockchain. The original sale price was €130 per token, with a total of 8,888 coins available. So far, 17% of the stock has been sold, generating a total of €195,910 in revenue.

Alpine launched an NFT project in 2022 on the Ethereum blockchain. The project included three types of tokens: 1500 free NFTs, 100 NFTs at 1.5 ETH, of which 75 remain for sale, and 1 NFT at 15 ETH that was sold. So far, 94% of the stock has been sold, generating a total of €87,000 in revenue.

National Geographic launched an NFT project in 2023 on the Polygon blockchain. Customers were able to buy tokens for a price of €200 each, with a total of 1,888 coins available. So far, 20% of the stock has been sold, generating a total of €74,400 in revenue.

The Paris Opera launched an NFT project in 2023 on the Ethereum blockchain. Customers were able to buy tokens for a price of €265 each, with a total of 256 coins available. All of the stock was sold, generating a total income of €67,840.

For netflix, the well-known video streaming company, the NFT project dedicated to Stranger Things launched in 2022 consisted of the sale of 11,111 non-fungible tokens. Fans could buy these NFTs at a starting price of €10, which allowed Netflix to generate a total of €50,140 in revenue from selling 45% of the tokens. These NFTs generated on PALM created particular interest for Stranger Things fans who sought to own a piece of the story of their favorite series in the form of a unique, unchangeable token.

For the Society of authors, composers and music publishers (Sacem), the NFT project launched in 2022 was different from other NFT projects, as it was not about selling NFTs, but rather about distributing them for free to their members. Sacem created 17,252 NFTs to represent the copyright of their members, allowing them to have an unchangeable proof of ownership. Although NFTs were distributed for free, their value lies in the fact that they allow Sacem members to easily prove their copyright in a work.

NFTs (non-fungible tokens) have grown in popularity in recent years, some large companies have dared to take the Web3 bet, which has sometimes resulted in real success. Among the projects that generated the most revenue were Porsche, Lacoste, PMU, PMU, Roland Garros, Renault, Partouche, Alpine, National Geographic, National Geographic, the Paris Opera and Netflix. Sacem's NFT project is also remarkable, as it allowed its members to have unchangeable proof of ownership of their copyright. NFTs clearly have interesting potential for businesses looking for new positioning and new revenue streams.