New strategic direction for Stables, which reveals an international expansion plan

After a successful launch, during which Stables sold all of the first 6666 NFTs in three days and brought together a community of several thousand committed players, the startup is strengthening its leadership in the equestrian Fantasy Game.

The Tezos Foundation joins the PMU and the startup studio 321, at the origin of the project, in the capital of Stables.

Lebnan Nader is appointed CEO.

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Paris, April 24, 2024 -

‍Launched in January 2023, Stables was born from an ambitious project financed by the PMU, European leader and world number 3 in horse racing betting, alongside the startup Studio 321.

Designed to bring the emotion of horse racing to digital worlds, Stables combines real racehorse data with an online gaming experience, based on Web3.

“Convinced of the relevance of the project, it seemed important to us to involve new investors. We are delighted to welcome the economic support of the Tezos Foundation, which reinforces the proven technical collaboration that the project has enjoyed from the start.” comments Emmanuelle Malecaze-Doublet, CEO of the PMU.

“As early as 2023, Stables succeeded in achieving PMU's bold vision of inviting the world of horse racing into a WEB3 diversification to become the reference in the horseracing fantasy game today. Contributing alongside its historical partners to the economic support of the accelerated development of Stables represents for the Tezos Foundation a natural follow-up to the adoption of Tezos. Among other things, the Tezos Foundation knows how to always listen to the needs of management teams and to be economically involved in projects that have adopted its blockchain in order to be a committed player in the stages of their growth.” says Jean-Frédéric Mognetti, Executive Director of the Tezos Foundation.

International ambitions driven by a new CEO

PMU's initial bet to open up to a new audience was successful since Stables now brings together a community of several thousand committed players, aged 25 to 40 on average and mostly novices. Now, the startup wants to go international. On the one hand with and for its community, which is now 70% composed of French players and 30% from the rest of the world. On the other hand, with the collection of available horses, which will now open up to international horses, thus allowing players to diversify their collection.

With this in mind, new NFTs Stables, always linked to a real racehorse, will soon be put on sale, composed of national but also foreign horses.

To carry out this expansion strategy, Lebnan Nader was appointed CEO. A graduate of HEC Paris and with nearly 20 years of experience in strategy, product development and marketing in digital sectors, Lebnan has worked on four continents. In particular, he co-founded an international studio for video games and VR experiences, which has won several awards. He then co-founded a software publisher for lottery and betting operators.

Before joining Stables, Lebnan was strategic director of InVentures, a venture capital company focused in particular on the Web3, Edtech, e-commerce and Insurtech segments.

“Stables brings together two of my favorite fields, video games and horse racing. Two sectors in which I have worked for the last 12 years. The ambitions of the game are high and that's what convinced me.” is delighted Lebnan Nader, CEO of Stables. “The teams have done a lot of work and we will continue to develop the game but my priority will be on our community, because it is our greatest strength.”

New gaming experience

The Stables teams are evolving the gaming experience with new features that will be gradually deployed. Any player, even without owning an NFT, will be able to discover Stables for free.

A horseracing season system with an overall ranking is emerging, as well as “La Gazette du Paddock”, a feature that allows you to analyze all NFT data and compare their performance.

The ability to interact with players, to access numerous new horses... are among the projects under development.

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Find the whole world of Stables on:
Website: playstables.io
Twitter: @playstables
Instagram: @playstables
LinkedIn: https://www.linkedin.com/company/playstables/

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